Startup Study Hall with Jordan Hetlund, February 28

Date: February 28, 2018

Time: 12:00 Noon

Jordan Hetlund spent 20 years working in executive IT sales for some of the largest manufacturers in the world. He also spent 21 years as a volunteer police pfficer. A year and a half ago, he realized there was a gap in how women (and children) get help in the event of an emergency. He created a new category for handbags called Intelligent Luxury and founded Aubry Lane, a company that produces handbags and kids backpacks equipped with a hidden SOS button and GPS tracker. At this Startup Study Hall, he’ll discuss his approach to merging safety technology and fashion, as well as the fun and trials of breaking into an innovative market to do something that’s never been done before.


Launch Terre Haute
619 Cherry Street
Terre Haute, IN 47807

Contact: 317-645-6494



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